The Future Presentation: Globalisation effects on Graphic Design Industry

Technology and globalization go hand-in-hand. Globalization unleashes technology, which in turn drives firms to plan production and sales on a global basis. Technology changes the work we do and in nearly all cases, the jobs created by it demand more education and training. It also changes the way business operates by transforming relationships between suppliers, producers, retailers and customers.
Things like the Internet, international exhibitions, low cost airlines, the domination of the English language and globalisation have opened the door to the whole world. It might be in future due to globalisation a lot of graphic designers will stay without work, because people will move to live and work in countries with better wages. I think in next 20 years technology will be the only one way to produce design, because evolved so fast from scratch for the past 20 years it and keep going forward every day. Very often we can hear that there’s something new created. Technology doesn’t stay in one place and in next 20 years we could end with all our design work will be made by machines, we just will press few buttons to make machines working. I think these are negative changes, because graphic designers will stop making something creative using watercolours, drawing or painting. It is not very good because they loose ability to create something good using their hands instead they use machines to create designs. I think before computer was created- graphic design was more colourful and live, people used put their soul into design. But now we approaching to cyber century were everything done with a help of technology. What the effects will be for graphic designers? I think, they will have to learn how to use new technology and software very quickly to adapt to modern world, because most of the customers want the latest designs for their companies, products, adverts. Possible problems for graphic designers could be that it might be no opportunity to get new skills in short time. First of all, new technology and software cost a lot of money and most of companies cannot afford it. It is much cheaper in China, but also there are a lot of fake products for the very low price and the quality for this price is low as well. So there is possibility that graphic designers will not be able to go in one step with new technology. I think, designers can adapt to these challenges if only they learn new software and technology. It is hard to think, what career opportunities we will get in 20 years, because our world evolving so fast, but I could imagine that graphic designers will definitely create their designs with the help of computers, but painting and drawing by hand will be left.

Design for Diversity

Wheelchair users - Budget flights to European cities
Here are a few things we have learnt through research (and common sense):
wheelchair users are generally people who found themselves in the unfortunate
situation of not being able to move about without the help of a wheelchair. Other than
this, there's no other significant aspect that sets them apart from the majority of the
population. From a social point of view, they want to fully participate as equal citizens
and would like to think the society is not marginalising them as a minority but on the
contrary - is treating them as equals while acknowledging the fact that they do have
special needs on areas that we otherwise take for granted, like travelling, shopping,
recreational activities etc.
Examples of barriers and requirements:

Public transport (buses, trains, taxis, airplanes etc.) - anything from steps at the bus
entrance, the gaps between the train and platform, special preparations in order to
board an airplane (providing the carrier is able to accommodate wheelchair users, which
is not always the case) etc.
Education. The major problem lies in the lack of wheelchair friendly facilities like ramps,
lifts, special study or canteen tables, etc. Ramps built are limited to a few areas in the
school only. They are supposed to be built in 'strategic' areas so that one ramp can
cover a large radius but this aspect is often neglected. Also in some cases, ramps are
too steep and the wheelchair bound may not be able to push themselves up.
Public places and buildings - curbs, stairs, narrow gateways, object causing
obstructions, steep ramps etc.
For this exercise, Adrian (my colleague I've been assigned to work with) and I have decided
to do an online banner/advert for one of the main carriers, like Easyjet. It was a natural
choice given that the vast majority of city breaks use airline carriers as a means to
transportation, and the booking is done through the internet most of the time.
We relied on the fact that there is a clear signage style that identifies wheelchair users
facilities, be that a parking space, toilet etc.. Signs are quite straight forward and easily
recognizable - so should be our advert.

Above, from left to right, the universal sign for wheelchair facilities and versions of the
final outcome. In the end we have chosen the far-right design, it is very simplistic yet
easy to understand its function once you read the text.

Ethical Manifesto

I looked briefly at 'First Things First Manifesto', which was written 29 November 1963 and published in 1964 by Ken Garland. It was backed by over 400 graphic designers and artists. This was apparently written as a reaction to the industry at that time and the priority of consumerism. I have read the manifesto which says it does not wish to abolish high pressure advertising, but wanted designers to be called upon for other important and lasting forms of communication. Seems the designers had become fed up of doing the same work and having one focus of sell.
This links in with the manifesto written by John Spencer from 2005, who 'wants designers to stop targeting a 'punch-drunk consumer society' and start tackling meaningful social and ethical issues.'
Based on my research I would like to present my own ethical manifesto:
Considering about environment as a designer, I would like to work for the company, which doesn’t make a lot of printing, but creating designs and selling ideas to the clients. I personally don’t like to waste a lot of paper. First of all, it is a lot of mess and not environmentally friendly. Large companies daily printing a lot of work, 20%-30% of that usually binned, because: wrong design printed, customer wants to change or ad some notes to his current design and etc. I chose to do my reflective log and some of my work on the computer, because It could take a lot of pages to print to complete my modules, when this can be linked to the website.
Approaching to political movements: I would like to do some design work for them, however I have restrictions in what they could ask to produce. For example, I would not make any posters, which could hurt other people or politicians.
I wouldn’t want to be involved in any thing to do with Repressive regimes.
Talking about my moral issues- I would not undertake work that could discriminate other people. For example, highlight somebody or let somebody down. This is due to my personal beliefs.
If I approached to create design specifically to male or female audience- I would undertake such design work. To create something what is specific for male or female is very interesting for me. I would do it with pleasure. Especially, some chocolate designs aimed on men or women only. This is also good advert to make particular gender to buy the product.
However you cannot always do work what you would like to do, it all depends of customer- what they like and want. They pay for it and we have to decide: deal or not to deal with it.

Business Planning

Action Plan

Who am I? Perhaps, this is the only question life really throws at us. To get the right answer on this question could take whole our life. Who am I? Who will I become? What is my path? These are questions, which make me to think about life.
I’m quite hard working person. But like anybody else, I do my work with full performance, if only I am interested in these things. I read a book about people’s behaviour and nature, and there was a paragraph: ‘’People are able to work 12 hour shift without feeling tired, if only they enjoy the process of work’’. Also I like drawing using different kinds of software, creating new things, re-design existing brands, create posters, advertisements. These things I can with pleasure and without feeling tired for quite long period. But the main area of my interest is packaging g design. During two years studying on HND Graphic Design course I practiced a lot creating packaging projects, researching about this industry, visiting exhibitions, interviewing other designers. Also I visited company ‘’Chesapeake’’, which making packaging for many businesses all over UK and Europe. They specialize on packaging for such products as: tea, coffee, chocolate, whisky, Easter eggs. I interviewed very experienced designer who took me through every process in their factory and showed me how everything work. He told me, that when they get a brief from customers- it doesn’t really say what kind of design need to be produced. Very often customer asks for new ideas. I think, this is the most difficult to create completely new design in 8 hours. Much easier to re-design existing packaging. But from other side- their duties are- to come up with ideas of new product design and to create it in Photoshop or Indesign. All other work made by machines, which cutting packaging whatever size needed. I think, this resolves a lot of problems, because if creating packaging manually – takes quite long time. But what about thousand cartons? I created packaging designs as well and to be honest, I spent more time cutting and sealing packaging than creating design.
Another place I visited during my study is Creative Advertising Agency- Poulters, which specializes on packaging for food products as well as posters, advertisements, corporate ID guidelines. They do a lot of packaging for dog food, spreads for wine. I think, the main problem in all design companies is the time limit, because sometimes they have to do so much work, but the deadlines are so tight. During my visit to design company I received a lot of historical evidence of food packaging. How food packaging looked like many years ago: in 50’s, 60’s, 70’s. All designs are different and suitable for that century. Also I read magazines about food packaging, how it evolved during the centuries, and what we can do to make packaging more recyclable. I visited websites, where I found information about food packaging functions and role of packaging. The main role of packaging is preventing loss or damage to the packaged product. Another website was about Japanese food packaging. They have different style of wrapping food. Almost all their packaging is natural. Japanese wrapping their food with leaves and straws, what is very healthy. Also I visited websites to find out more about food packaging history or about current product designs on the market, some designing websites to find the latest packaging examples.

Personal Branding

This is my Personal Branding. It is quite unusual way of presenting yourself, when applying for work. My box looks like a chocolate bar with CV and personal statement inside. Also I placed some mint chocolate straws inside. I think, CV like this can highlight you from others and help to get into the industry

Packaging for Action Plan's essay

This is packaging design for my action plan. Essay will be placed inside together with some sweets