I looked briefly at 'First Things First Manifesto', which was written 29 November 1963 and published in 1964 by Ken Garland. It was backed by over 400 graphic designers and artists. This was apparently written as a reaction to the industry at that time and the priority of consumerism. I have read the manifesto which says it does not wish to abolish high pressure advertising, but wanted designers to be called upon for other important and lasting forms of communication. Seems the designers had become fed up of doing the same work and having one focus of sell.
This links in with the manifesto written by John Spencer from 2005, who 'wants designers to stop targeting a 'punch-drunk consumer society' and start tackling meaningful social and ethical issues.'
Based on my research I would like to present my own ethical manifesto:
Considering about environment as a designer, I would like to work for the company, which doesn’t make a lot of printing, but creating designs and selling ideas to the clients. I personally don’t like to waste a lot of paper. First of all, it is a lot of mess and not environmentally friendly. Large companies daily printing a lot of work, 20%-30% of that usually binned, because: wrong design printed, customer wants to change or ad some notes to his current design and etc. I chose to do my reflective log and some of my work on the computer, because It could take a lot of pages to print to complete my modules, when this can be linked to the website.
Approaching to political movements: I would like to do some design work for them, however I have restrictions in what they could ask to produce. For example, I would not make any posters, which could hurt other people or politicians.
I wouldn’t want to be involved in any thing to do with Repressive regimes.
Talking about my moral issues- I would not undertake work that could discriminate other people. For example, highlight somebody or let somebody down. This is due to my personal beliefs.
If I approached to create design specifically to male or female audience- I would undertake such design work. To create something what is specific for male or female is very interesting for me. I would do it with pleasure. Especially, some chocolate designs aimed on men or women only. This is also good advert to make particular gender to buy the product.
However you cannot always do work what you would like to do, it all depends of customer- what they like and want. They pay for it and we have to decide: deal or not to deal with it.
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